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Support Your Passion Project: 4 Fundraising Angles

Posted by on Mar 26, 2014 in Blog | Comments Off on Support Your Passion Project: 4 Fundraising Angles

Raising money for a personal project is seldom a walk in the park. But with corporate social responsibility in vogue and the Internet leveling the communications playing field, there’s never been a better time to give funding your passion project a shot. Here are four solid ways to approach the task: Go for a grant Grants and contests are opportunities to raise money for your project, but also to gain recognition and make more impressions. Cora from Berkeley, California, builds community gardens where local kids can joyously plant, grow, and harvest food. Danielle from Lewiston, Maine, custom-paints canvas shoes and creates wearable artwork that can be appreciated every day. In Peoria, Illinois, Mark documents the strength, confidence, and empowerment that women gain from roller derby. All of them were winners of the 2013 American Express #PassionProject, a contest that gave away a total of $20,000 a month to ten “makers, creators and mold breakers who dream, dare and do.” In addition to entering contests to win funding, you can host your own fundraising contest to create social awareness and solicit donations. For example, Votdo is a fundraising contest platform that incorporates a “vote by donation” feature for raising funds through voting contests. If traditional funding is more your style, Scholastic.com offers these tips for writing grant proposals: Identify the needs of your project Contact organizations and employers for support Research winning proposals to use as a model Personalize your proposal and ask for the funder’s guidelines Express long-term goals and objectives Be passionate! Make your virtual home Your fundraiser needs somewhere to live, an informative home where donors can go to learn about your story, ambitions, and, of course, make donations. Although you can build your own fundraising website or blog, you can also join an existing online fundraising platform and benefit from the site’s built-in features. Crowdrise raises money for charities by providing an online fundraising page that you personalize with photos and videos. FundRazr will engage your supporters by sharing your campaign on social networking sites, blogs, and email. Explore more online fundraising opportunities with Razoo, Fundly, CauseVox, and Fundraise.com. Get social Instagram and Facebook can turn friends and family into dedicated supporters and give your campaign a voice. Before you bluntly ask for money on a post, think about your sales technique. How will you express your campaign’s goals in a compelling way? Does your social media fundraising campaign speak emotionally? Can you share an impactful story that relates to your cause? Power that cause with content that authentically captures people’s attention and interest. Develop thought-provoking angles that inspire and provoke responses. The Humane Society uses Vine to give orphaned dogs and cats a voice. Becca Meyers from the New York Humane Society posted a Vine of adorable cat Parker sauntering toward the camera. Because the sweet video made an emotional connection with an animal lover, the cat found a permanent home. For-profit, cause-based business People Water also tells stories through captivating Instagram videos and photos with messages like “action may not always bring happiness, but there is no happiness without action” (Benjamin Disraeli). One Instagram video shared clips of happy kids in Cambodia to showcase how People Water’s philanthrophic efforts affect global youth. Use Instagram for its visual appeal and Vine to deliver a video message in a snappy and creative way. Then cross-promote your social media fundraising campaign on different sites and include hashtags to thread them together with relevant, trending conversations. Go mobile Simplicity and convenience can drive your fundraising initiatives, especially when collecting donations. Since people today rarely carry their checkbooks (or even cash), limiting...

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3 Super Sales Secrets for Franchise Entrepreneurs

Posted by on Mar 25, 2014 in Blog | Comments Off on 3 Super Sales Secrets for Franchise Entrepreneurs

Some critics say that profit margins for franchises can be average at best. And, in all fairness, they’re sometimes right – but for sales-savvy entrepreneurs, they prove them wrong every time.   In a recent Forbes article, “The Top Four Pitfalls of Buying into a Franchise,” they make the claim that franchisees should beware of “lofty average income and revenue figures.” However, they go on to say that “some franchisees have much better skill sets,” which is the most important factor in being able to make sales.   When thinking about sales, franchise entrepreneurs can’t be focused on making a sale – they need to think about making sales forever.   Here are three super sales secrets for franchise entrepreneurs:   1. Giving value. In business, you have to make friends before you start. Otherwise, don’t start. That’s why relationships – the ones you form before and during the time you’re in business – are so important to determining your success: it’s these real connections you have with people that create value to your services.   For a fast-food franchise owner, for example, you have to ensure people come specifically to your franchise for one simple reason – to find value. That can be found from the friendly, professional service they can rely on to receive and the reputation your business has garnered in the community, which becomes something your customer base comes to value more than someone else’s.   2. Make ‘em laugh. People pay lots of money to be entertained – and if your sales members, cashiers, and customer service workers can do it, you’re off to the races. Humor is the highest form of flattery, and people will want to do business with people that make their days more enjoyable.   For entrepreneurs who own a fitness franchise, make sure you hire the most gregarious, funny, and professional sales staff you can. People will value – there’s that word again! – the staff more than you competition’s, and will want to ensure they support the business with the most positive and likeable staff.   3. Use creativity. Not everyone’s born creative. But to hit your sales numbers out of the ball park, you’re going to have to learn how to be by educating yourself or hire some creative-thinking individuals.   Take the American auto industry as an example, which is always in need for a spark of ideas. Instead of the same old sales promotions, get your sales team to try something different: build a Go-Kart track next to the dealership for the kids of prospective buyers to race in, while their parents are test-driving cars; if the parents buys the car, then the kids get a free toy model of the car their parents are buy. Sounds off the board, but that’s the thing about being creative – nobody, or very few, are doing it, and it could help ramp up sales as media and online discussion helps the promotion go...

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Posted by on Feb 25, 2014 in Blog | Comments Off on Donec Ut Sem Hendrerit

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Lorem Ipsum Dolor Sit Amet

Posted by on Feb 25, 2014 in Blog | Comments Off on Lorem Ipsum Dolor Sit Amet

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Second Sample Blog Post

Posted by on Mar 24, 2012 in Blog | Comments Off on Second Sample Blog Post

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the...

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Sample Blog Post One

Posted by on Mar 14, 2012 in Blog | Comments Off on Sample Blog Post One

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the...

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